Explore Our Brands
For 150 years, we’ve been setting and resetting the standard of health, safety, responsibility, and beauty.
Some are satisfied with the status quo, never thinking to challenge what’s possible or to imagine what could be. Our passion for a better tub, toilet, faucet, sink, and better world never stops flowing.
We don’t punch out early. Or settle for second best. Because every day, people at home, around town and around the globe – from houses to hotels, master baths to Major League stadiums, colleges to the kitchen sink – depend on our products to work and to wow, to fit in and to stand out.
Whether that means enjoying retirement in their own homes, a cappuccino in their own kitchens or going hands-free in their hometown stadiums, only one brand has merged beauty, performance and eco-friendly design to improve the lives of people and the well-being of our planet.
We will continue to plumb the everyday cycle of life to optimize our products, so people’s lives are optimized, too. We will push ourselves and pull for each other. Working united with plumbers and partners. Putting innovation, work, ethic, ingenuity, collaboration and passion into every American Standard product.
GROHE is a leading global brand for complete bathroom solutions, kitchen fittings and water security. In 2014, GROHE became part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry and also Japan’s leading provider of housing and building materials.
Our Brand Values
As an international brand, GROHE pursues the brand values of technology, quality, design and sustainability, seeking to offer the “Pure joy of water”. These brand values illustrate our commitment to creating exceptional experiences. We set our standards extremely high to ensure that every time you turn on a GROHE faucet or step into a GROHE shower you can feel the difference.
In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of the brand. Most recently in 2018, GROHE won the Red Dot Product Design Award, the international distinction for excellence in design innovation. GROHE was also the first in its industry to win the German government’s CSR prize and was also featured in the renowned Fortune® magazine’s ranking of Top 50 that are “Changing the World”.
Paying tribute to the past and celebrating the present, DXV offers exceptional bathroom and kitchen collections that reimagine the most influential and beautiful design movements of the past 150 years. Built on the pillars of timeless design, meticulous craftsmanship and personal expression, DXV collections reinterpret the pivotal design eras of Classic, Golden, Modern and Contemporary, fusing design with innovation and modern sensibility. The end result – truly inspired designs that elevate the experience of everyday living.
Celebrate the Past. DXV is an artisan who shapes products of distinction and adheres to the tradition of handcrafted quality while embracing modern technology and sensibility.
Elevate & Inspire. DXV believes that beauty is an essential part of life and that the products we use every day should heighten our experience of daily living and well-being.
Create a Conversation. Beyond discerning clientele, DXV fits into a larger community of designers, specifiers, tradespeople, dealers and distributors, partners and current homeowners seeking a change. We work together in building relationships, and seeking to inspire and to be inspired.