Explore Our Brands

For 150 years, we’ve been setting and resetting the standard of
health, safety, responsibility, and beauty.

Some are satisfied with the status quo, never thinking to
challenge what’s possible or to imagine what could be. Our
passion for a better tub, toilet, faucet, sink, and better world
never stops flowing.

We don’t punch out early. Or settle for second best. Because
every day, people at home, around town and around the globe –
from houses to hotels, master baths to Major League stadiums,
colleges to the kitchen sink – depend on our products to work
and to wow, to fit in and to stand out.

Whether that means enjoying retirement in their own homes, a
cappuccino in their own kitchens or going hands-free in their
hometown stadiums, only one brand has merged beauty,
performance and eco-friendly design to improve the lives of
people and the well-being of our planet.

We will continue to plumb the everyday cycle of life to optimize
our products, so people’s lives are optimized, too. We will push
ourselves and pull for each other. Working united with plumbers
and partners. Putting innovation, work, ethic, ingenuity,
collaboration and passion into every American Standard

American Standard

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”. *includes CO2 compensation projects, more on grohe-x.com/sustainability

Our Brand Values

As an international brand, GROHE pursues the brand values of technology, quality, design
and sustainability, seeking to offer the “Pure joy of water”. These brand values illustrate our commitment
to creating exceptional experiences. We set our standards extremely high to ensure that every time
you turn on a GROHE faucet or step into a GROHE shower you can feel the difference.



In the last ten years alone, GROHE has received over 300 design and innovation awards as well as
several top rankings as one of “Germany’s most sustainable large brands”, confirming the success of
the brand. Most recently in 2018, GROHE won the Red Dot Product Design Award, the international
distinction for excellence in design innovation. GROHE was also the first in its industry to win the
German government’s CSR prize and was also featured in the renowned Fortune® magazine’s
ranking of Top 50 that are “Changing the World”.

Paying tribute to the past and celebrating the present, DXV offers exceptional bathroom and kitchen
collections that reimagine the most influential and beautiful design movements of the past 150 years.
Built on the pillars of timeless design, meticulous craftsmanship and personal expression, DXV
collections reinterpret the pivotal design eras of Classic, Golden, Modern and Contemporary, fusing
design with innovation and modern sensibility. The end result – truly inspired designs that elevate the
experience of everyday living.

About DXV...

Celebrate the Past. DXV is an artisan who shapes products of distinction and adheres to the tradition of handcrafted quality while embracing modern technology and sensibility.

Elevate & Inspire. DXV believes that beauty is an essential part of life and that the products we use every day should heighten our experience of daily living and well-being.

Create a Conversation. Beyond discerning clientele, DXV fits into a larger community of designers, specifiers, tradespeople, dealers and distributors, partners and current homeowners seeking a change. We work together in building relationships, and seeking to inspire and to be inspired.